Gartner Research

Inbound/Outbound Fusion Checklist for Multichannel Marketing

Published: 06 June 2013

ID: G00252412

Analyst(s): Adam Sarner

Summary

When choosing campaign management technology, marketers need to understand the eight conditions for inbound/outbound communication.

Table Of Contents

Introduction

Analysis

  • Marketers Own the Defining Factors
  • Eight Evaluation Criteria for Multichannel Campaign Management Inbound/Outbound Fusion
    • 1. Common Data Source
    • 2. One Graphical User Interface
    • 3. Unified Propensity Modeling
    • 4. Shared Offer and Segment Library
    • 5. Universal Preference Management
    • 6. One Dialogue
    • 7. Common Set of Analytical Tools
    • 8. Single Administration Environment for Sign-On
  • What You Need to Know

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