Gartner Research

High-Tech Tuesday Webinar: The Apple Effect

Published: 10 June 2013

ID: G00253555

Analyst(s): Carolina Milanesi


Apple reinvented smartphones in 2007 and created tablets in 2010. Since then, the "made in Cupertino" company has been shaping consumers' preference and using up much of their disposable income. We look at the impact Apple is having on the industry, as well as the pressure points it's now facing.

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