Gartner Research

How to Choose Social Sites That Suit Your Marketing Goals

Published: 11 June 2013

ID: G00250034

Analyst(s): Julie Hopkins

Summary

Many social marketers focus their social programs on Facebook because it has a billion users, but user numbers may not be the key factor. Gartner's six-step process will enable you to find social sites that fit your particular marketing needs.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1: Prioritize Your Marketing Objectives
  • Step 2: Find Your Audience in the Social World
  • Step 3: Look at What Your Competitors and Peers Are Doing
  • Step 4: Understand Your Capabilities
  • Step 5: Choose the Site Mix That Aligns With Your Objectives
  • Step 6: Promote Your Site, and Measure the Results
  • What to Do Next

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