Gartner Research

Criteria for the Price Optimization and Management MarketScope, 2013

Published: 12 June 2013

ID: G00252846

Analyst(s): Chris Fletcher


Price optimization and management projects increase margins and revenue, and support sales governance for pricing strategies; however, complexity, long deployment cycles and specialized vertical industry needs hinder broad market adoption. CRM leaders should start small, then leverage pilot efforts.

Table Of Contents


  • Core Functional Segments
  • Vertical Industry
  • Adjacent Price Management Application Segments
  • Key Findings and Developments in PO&M
  • Inclusion Criteria
    • Market Presence Criteria
    • Technology Criteria
  • Evaluation Criteria and Weighting

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