Gartner Research

How North American Life Insurers Can Increase Sales With New-Business Process Innovation

Published: 13 June 2013

ID: G00248429

Analyst(s): Steven Leigh


Emerging technologies and changing agent and consumer behaviors are transforming the life insurance new-business process in North America. Insurer CIOs will need to move quickly to deploy straight-through new-business processes to remain competitive in a challenging market.

Table Of Contents
  • Key Challenges



  • Take a Seven-Step Approach to Transitioning to the New-Business Process of the Future
  • Maintain Data Integrity Throughout the New-Business Process
  • Establish Online as Well as Offline Mobile Capabilities
  • Prepare for the Introduction of Future Technologies
  • Build in Process Flexibility

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