Gartner Research

To Deliver Full Value, Programs Need People, and People Need Engagement

Published: 14 June 2013

ID: G00246881

Analyst(s): Donna Fitzgerald, Elise Olding


The challenge of delivering value in programs lies in linking organizational change activities to program outcomes so that important steps are not missed, cut or overlooked when challenges arise. Program managers should use this approach to ensure that change activities stay in their programs.

Table Of Contents
  • Key Challenges


  • Behavioral Change Doesn't Happen If It's Not Part of the Program Workstream


  • Integrate Communications and Change Activities Into the Program Plan so That It Cannot Be Easily Dismissed and Is Directly Tied to Program Success
    • Envision Phase: Embed Communications and Change Activity in the Program Plan
    • Order Phase: Align Organizational "Changeabilty" With Program Deliverables
  • To Weave Engagement and Change Throughout the Program, Create Compelling and Engaging Communications Tailored to Specific Stakeholders
    • Create/Build Phase: Create the "Pull" Toward Change
    • Integrate/Transform Phase: Ease the Transition
  • Assess How the Changes Resulting From Your Program Will Be Received by All of the Affected Individuals, Since It Will Help Design the Right Change Approaches
    • Evaluate Results Phase: Measure, Celebrate, Learn and Adapt

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