Gartner Research

Market Insight: Three Apps Trends in Asian Emerging Markets

Published: 17 June 2013

ID: G00247239

Analyst(s): Neha Gupta

Summary

Recent uptakes of mobile apps in emerging markets demonstrate ways that free and paid-for apps can become popular despite the challenges of affordability and bandwidth. Mobile app developers must understand how user experience on low-tech phones and small-purchase offers are critical to this growth.

Table Of Contents

Analysis

  • Mobile Video Apps — the Most Popular Paid Apps in India
  • Apps Designed for Feature Phones Rather Than Smartphones in High Demand — Especially Social
    • Social Apps
    • Mobile Browsers
  • Mobile Shopping Apps are Gaining in Popularity and Providing Rich User Experiences

Background and Context

The Impact

Conclusion

Recommended Reading

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