Gartner Research

Market Insight: Three Apps Trends in Asian Emerging Markets

Published: 17 June 2013

ID: G00247239

Analyst(s): Neha Gupta


Recent uptakes of mobile apps in emerging markets demonstrate ways that free and paid-for apps can become popular despite the challenges of affordability and bandwidth. Mobile app developers must understand how user experience on low-tech phones and small-purchase offers are critical to this growth.

Table Of Contents


  • Mobile Video Apps — the Most Popular Paid Apps in India
  • Apps Designed for Feature Phones Rather Than Smartphones in High Demand — Especially Social
    • Social Apps
    • Mobile Browsers
  • Mobile Shopping Apps are Gaining in Popularity and Providing Rich User Experiences

Background and Context

The Impact


Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.