Gartner Research

Google Analytics Now Suits Most Digital Marketers

Published: 17 June 2013

ID: G00252560

Analyst(s): Bill Gassman

Summary

A steady flow of enhancements makes Google Analytics offerings more relevant for most of the routine Web analytics tasks within digital marketing. We'll show where these changes affect you and where they don't.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Recent and forthcoming improvements will make Google Analytics' offerings suitable for most digital marketing purposes
  • The calculus for when you should use Google Analytics Premium has shifted
  • Google Analytics offerings will not suit you in a few situations, or if you perform certain advanced tasks

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