Gartner Research

Become More Social to Increase Physical Store Sales

Published: 18 June 2013

ID: G00249460

Analyst(s): Robert Hetu

Summary

Unable to generate meaningful sales levels, social media remains an enigma for multichannel retailers and their CIOs. However, consumers' social media activity offers promise for proactive business leaders and increased risk for others.

Table Of Contents

Survey Objective

Data Insights

  • Introduction
  • The Impact of Facebook on Physical Store Transactions Is Unexpectedly High
  • Consumers Overwhelmingly View a Retailer's Social Media Activity as a Way to Obtain Deals or Special Offers
  • A Large Majority of Consumers Want to Keep Their Facebook Activities Private From Retailers
  • Methodology

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