Gartner Research

What's Hot in CRM Applications in 2013

Published: 20 June 2013

ID: G00250985

Analyst(s): Ed Thompson


Mobile for sales, customer service and e-commerce; social campaigns and predictive analytics on big data for marketing sit at the top of the Gartner CRM heat chart for 2013. This is where our clients' interests lie, although not their current CRM spending.

Table Of Contents


  • Sales
  • Customer Service and Support
  • Marketing
  • E-Commerce
  • Cross-CRM Technology Infrastructure Initiatives

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.