Gartner Research

Use Gartner's CRM Application Functionality Starfish to Evaluate Your CRM Requirements

Published: 20 June 2013

ID: G00247825

Analyst(s): Ed Thompson

Summary

CRM functionality falls into five main categories: sales, marketing, customer service, field service and e-commerce, as well as several cross-CRM applications. CRM leaders interested in upgrading their company's CRM should focus on their business strategy and requirements before looking at vendors.

Table Of Contents

Analysis

  • How Gartner Categorizes CRM Application Functionality
  • Implications From Gartner's CRM Application Functionality Categories

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