Gartner Research

Market Trends: CSPs Focus on Reducing Subsidies for the iPhone

Published: 21 June 2013

ID: G00248033

Analyst(s): Jessica Ekholm


The popularity of the Apple iPhone has strengthened communications service providers' brands and revenue since 2007, but there are signs that its special appeal is waning. CSPs should work with Apple to create more favorable terms of sale.

Table Of Contents


Market Trend

  • Apple's Strong Brand, Control of Content Revenue and Marketing Messages Changed the Consumer/CSP Relationship
  • CSPs Are Experimenting With Ways of Moving Away from Subsidies
    • SIM Only
    • New Plans
    • Complete Decoupling of Device and Service
    • Possible Effect on Apple

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