Gartner Research

Reinventing Competitive Advantage in a Digital World

Published: 25 June 2013

ID: G00252615

Analyst(s): Jorge Lopez , Stephen Prentice


Analysis of historical technology-initiated industry disruptions clearly supports a strategy of creative destruction and radical reinvention on an ongoing cyclical basis. CIOs and CEOs using this as a primary strategy may be able to maintain a true leadership position in every industry.

Table Of Contents


  • Examples From Recent History
  • Decline Is Not Inevitable
    • … But Timing Is Essential
    • Internal Resistance Can Be a Significant Threat to Reinvention
  • CIO and CEO Options for Action

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