Gartner Research

Gartner Invest/M&A Implications: Social for CRM

Published: 26 June 2013

ID: G00254510

Analyst(s): John Christopher Rizzuto, Jenny Sussin


Social for CRM is a burgeoning market, and with hundreds of vendors claiming to be market participants, it's ripe for consolidation. While the megavendors have already started to make acquisitions, we expect even more to follow. Company Impact: ADBE, BV, CRM, IBM, MKTO, MSFT, ORCL, SAP.

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