Gartner Research

Market Insight: Retail Industry Primer, 2013

Published: 26 June 2013

ID: G00247041

Analyst(s): Jeffrey Roster

Summary

Retailers have entered a time of transformation, driven by mobile and social strategies. Vendors can grow revenue with portfolios focused on innovation and expanded messaging to capture the chief marketing officer's increased influence. This is an update to the primer published in 2012.

Table Of Contents

Analysis

  • Introduction
  • Top Trends
  • Investment Opportunities Abound

Background and Context

  • Industry Segmentation
  • Market Forecast Analysis
  • Hype Cycle for Retail
  • Competitive Landscape Overview

The Impact

  • The Retail Solution Map
  • Solution Areas
    • In-Store Operations
    • Merchandise Management
    • Supply Chain Management
    • Marketing and Customer Support Systems
    • Corporate Administration
  • Buying Centers
  • Key Influencers

Conclusion

Recommended Reading

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