Gartner Research

Brand Strength Index Analysis: Vodafone, Western Europe

Published: 27 June 2013

ID: G00250449

Analyst(s): Gyanee Dewnarain, Annette Jump

Summary

As a well-established CSP with the largest footprint in Western Europe, Vodafone benefits from strong brand awareness. As the mobile market matures, however, its leadership must move faster to capture new growth opportunities and extend the brand.

Table Of Contents

Analysis

  • Vendor Brand Strength Evaluation
    • Strengths
    • Weaknesses
    • Vodafone has Yet to Fully Leverage the Power of Social Media
    • Implications
  • Company Financial Overview

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