Gartner Research

Brand Strength Index Analysis: Intel

Published: 27 June 2013

ID: G00251419

Analyst(s): Gerald Van Hoy, Annette Jump , Sergis Mushell


Intel is a premier brand in the PC and data center markets, but the company must evolve its brand to address the connected devices, such as tablets and smartphones. Gartner examines the brand's strengths and weaknesses, as Intel launches its smartphone and tablet system-on-chips.

Table Of Contents


  • Vendor Brand Strength Evaluation
    • Evaluation of the Intel Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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