Gartner Research

Tech Go-to-Market: Introducing Gartner's Channel Program Maturity Model

Published: 27 June 2013

ID: G00252960

Analyst(s): Ed Cordin, Tiffani Bova


Building a predictable and fully optimized channel program is a major undertaking that requires significant planning and sustained commitment. The Channel Program Maturity Model offers a way for technology and service providers to benchmark their existing programs and improve channel performance.

Table Of Contents


  • Introduction
  • Why Evaluate Channel Program Maturity?
  • Gartner's Maturity Model for Channel Programs
    • How the Maturity Model Is Defined
    • How the Maturity Model Works
    • Maturity Model Dimensions
  • Conclusions

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