Gartner Research

Big Content Unlocks the Unstructured Side of Big Data

Published: 28 June 2013

ID: G00252056

Analyst(s): Darin Stewart


Not all big data is created equal. Unstructured content within a big data pool — big content — often requires specialized preprocessing to elicit previously hidden information. By adopting big content mechanisms, enterprises can gain increased value from their big data initiatives.

Table Of Contents


  • Big Content Is Still Big Data
  • Big Content Use Cases
    • Issue Detection and Resolution
    • Intellectual Property and Market Opportunity
    • Reconciling Public Sentiment With Internal Understanding
  • The 3Vs of Big Content
    • Volume
    • Velocity
    • Variety
  • "Unstructured" Data Is Different
  • Taming the Big Content Beast
    • Conducting a Content Assessment
    • Enterprise Search Is the Engine of Big Content
    • Enriching and Reconciling Unstructured Content
    • The Big Content Ecosystem
    • Creating a Content Command Center
  • Strengths
  • Weaknesses

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