Gartner Research

Brand Strength Index Analysis: BT Global Services

Published: 28 June 2013

ID: G00248493

Analyst(s): Annette Jump , Katja Ruud

Summary

BT Global Services is well recognized in most global regions among large businesses and multinational corporations, but the company still has work to do to improve its brand perception. We examine the strengths and weaknesses that the brand faces globally.

Table Of Contents

Analysis

  • Vendor Brand Strength Evaluation
    • Evaluation of BT Global Services Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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