Gartner Research

Where Digital Marketing Reports

Published: 28 June 2013

ID: G00252961

Analyst(s): Laura McLellan


Two Gartner surveys of marketers from large companies in six industries show where the digital marketing function reports and how much is centralized. Study the reasons for each reporting structure when deciding how best to organize.

Table Of Contents


  • Key Findings
    • More Than 90% Have Digital Marketing Report Within the Marketing Function
    • Situations in Which Each Reporting Structure Works Better
    • Most Companies Centralize Digital Marketing
    • New Roles in Digital Marketing
  • What to Do Next

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