Gartner Research

Three Best Practices for Implementing Social Media Compliance

Published: 28 June 2013

ID: G00245774

Analyst(s): French Caldwell


Regulations for social media use are evolving, but many chief marketing officers can't wait for regulatory certainty before engaging customers through social media. To reduce risk, CMOs and legal, risk and compliance professionals should develop a social media risk management and compliance role.

Table Of Contents
  • Key Challenges



  • Develop Guidelines That Optimize Social Media Use for Regulated and Unregulated Roles
  • Establish a Social Media Risk Management and Compliance Function That Can Work Closely With the Marketing, Legal and Corporate Compliance, Customer Service, HR, IT Security, Audit, and Risk Management Departments
  • Provide Technology Capabilities That Support Social Media Risk Management and Compliance Requirements

Case Study

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.