Gartner Research

Three Best Practices for Implementing Social Media Compliance

Published: 28 June 2013

ID: G00245774

Analyst(s): French Caldwell

Summary

Regulations for social media use are evolving, but many chief marketing officers can't wait for regulatory certainty before engaging customers through social media. To reduce risk, CMOs and legal, risk and compliance professionals should develop a social media risk management and compliance role.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop Guidelines That Optimize Social Media Use for Regulated and Unregulated Roles
  • Establish a Social Media Risk Management and Compliance Function That Can Work Closely With the Marketing, Legal and Corporate Compliance, Customer Service, HR, IT Security, Audit, and Risk Management Departments
  • Provide Technology Capabilities That Support Social Media Risk Management and Compliance Requirements

Case Study

Recommended Reading

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