Gartner Research

Seven Ways to Create a Following for Your Online Community

Published: 28 June 2013

ID: G00250043

Analyst(s): Julie Hopkins


Building an online community (or following) poses one of the biggest challenges for social marketers. Gartner explains seven ways to lure people to participate and shows you how to choose the tactics that will best suit your needs.

Table Of Contents
  • Key Challenges



  • Understand Your Audience
  • Consider Seven Tactics for Building Your Audience
    • Tactic No. 1: Media and Outbound Marketing
    • Tactic No. 2: Inbound Links
    • Tactic No. 3: Promotions
    • Tactic No. 4: Games, Contests and Sweepstakes
    • Tactic No. 5: Social Loyalty Programs
    • Tactic No. 6: Content Marketing
    • Tactic No. 7: Partner Promotions
  • What to Do Next

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