Gartner Research

India is Not Ready to Become the Next China for Apple's iOS Devices Yet

Published: 28 June 2013

ID: G00251919

Analyst(s): Anshul Gupta

Summary

Apple's iPhone growth in India is surprising, as sales grew 29% and 80% year over year in 4Q12 and 1Q13 respectively. The market in India is not ready to become the next China for Apple, but device vendors and manufacturers must take notice by reviewing their approach across several important areas.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • First-time smartphone buyers driving demand in India require manufacturers to focus on the smartphone segment (but with prices closer to feature phones) to benefit from the surge in growth
  • Device manufacturers and ecosystem providers with the most free content and convenient sideloading features on their devices will attract buyers, as these aspects match Indian mobile phone users' preferences

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