Gartner Research

Use Digital Marketing Techniques to Innovate Around the Customer Experience

Published: 28 June 2013

ID: G00249598

Analyst(s): Ed Thompson , Adam Sarner


Digital marketers can gain a faster, more enduring competitive advantage by using techniques that begin to influence their business model. We describe six case studies that succeeded with this high-risk approach. You may be able to adapt one to fit your needs.

Table Of Contents


  • Ideate
  • Create
  • Engage
  • Offer
  • Monetize
  • Adapt
  • What to Do Next

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