Gartner Research

CMOs and CIOs Are Agents of Change and Growth

Published: 30 June 2013

ID: G00223247

Analyst(s): Jennifer S. Beck

Summary

This research sheds light on the CMO and CIO conflict, but also identifies their common ground and provides specific ideas from those executives about how to resolve the conflict.

Table Of Contents
  • Key Challenges

Introduction

  • Five Forces Drive a More Collaborative Relationship

Analysis

  • CMOs and CIOs Have More in Common Than You Think
    • Both Love Tech Toys
    • Both Rely on Smart Tech Choices
    • Both Suffer Indiscriminate Budget Cuts
    • Both Are Plagued by Self-Appointed Experts
    • Both Produce Magical Results With Huge Constraints
    • Different Strokes, Same Folks
    • CIOs and CMOs Break Down Barriers
    • Watch Out for the Big Disconnects
    • A Vision Without Execution Is a Hallucination
  • The Marketing Technology Buying Cycle

Conclusion

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