Gartner Research

Marico Improves Consumer Market Impact Through Innovative Mobile Solutions

Published: 28 June 2013

ID: G00251394

Analyst(s): Anshul Gupta , Vishal Tripathi, Bhavish Sood


A major consumer packaged goods maker in India, Marico has deployed innovative mobile solutions to address secondary sales tracking, rural sourcing and merchandising effectiveness. Vendors entering the Indian market can learn from Marico's endeavor.

Table Of Contents
  • Key Challenges



  • Use Mobility to Improve Rural Marketing Initiatives
    • Recommended Best Practices
  • Select the Top Business Processes to Measure Mobility's Maximum Impact
    • Mobile Merchandising Application
    • Contract Farming Application
    • Rural Commodity Sourcing Mobile Application
    • Recommended Best Practices
  • Demonstrate Frugal Innovation

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