Gartner Research

Gartner Invest/Research Community Vision: Four Scenarios That Could Reshape the PC Industry

Published: 01 July 2013

ID: G00252976

Analyst(s): Andrew Neff


With pressure from tablets and smartphones, and intense competition, PC industry revenue is in decline, affecting the leading vendors and their strategies. We outline several possible scenarios for the PC market and analyze their significance for the industry and investors.

Table Of Contents


  • Synopsis
  • The Starting Point and the Discussion
    • A Big Potential Shakeup in a Declining Industry
    • The Scenarios
    • Scenario 1: Lenovo Goes for Market Leadership
    • Scenario 2: Samsung Goes for Market Domination
    • Scenario 3: Dell and Lenovo Pressure HP
    • Scenario 4: Windows Loses Out
    • The Underlying Assumptions
  • Implications for Vendors and Investors
  • Appendix

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