Gartner Research

Building Demand Management Excellence at Danone

Published: 02 July 2013

ID: G00250366

Analyst(s): Amber Salley


Danone has enhanced its demand management capabilities to retain its leadership position in the volatile Italian dairy market. Supply chain leaders can use this research to learn how Danone implemented its demand management initiatives, which improved planning flexibility and ROI.

Table Of Contents
  • Key Challenges



  • Build a Business Case for Demand Management
  • Transform the Demand Planning Role
  • Use Technology to Enable Demand Management
  • Invest in Systems That Support Demand Management Initiatives

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