Gartner Research

Using Mobile Devices to Improve Enterprise Social Network Adoption

Published: 08 July 2013

ID: G00250328

Analyst(s): Larry Cannell


Over the past five years, social networking and smart mobile devices have grown in popularity together due to their symbiotic relationship. This guidance describes how to leverage this synergy to improve both enterprise social network (ESN) and bring your own device (BYOD) programs.

Table Of Contents

Summary of Findings

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

The Gartner Approach

The Guidance Framework

  • Establish a Mobile ESN Strategy
    • ESNs Speed the Feedback Loop by Continually Sharing Information Snippets
    • ESNs Enable Broad — and Serendipitous — Information Sharing
    • Activity Streams Cover All Devices, From Desktops to Mobile Devices
    • Mobile ESNs Foster Relevant Conversations
    • Key Actions to Take
  • Address Cultural Issues by Focusing Implementations Within Specific Organizations or Communities
    • Mobile-Enabled ESNs Are Not Just for Mobile Workers
    • Workers Need to Be Encouraged to Share
    • Organizations Face Cultural Challenges With Working in Semipublic Spaces
    • Key Actions to Take
  • Set Appropriate Security and Network Policies
    • ESN Products Are Transitioning to Support Mobility
    • Enterprises Are Still Coming to Grips With the Risks of Mobile ESNs
    • Network Connectivity Could Have a Broad Impact
    • Key Actions to Take
  • Write a Mobile ESN Game Plan
    • Sample: Acme Corp's Mobile ESN Game Plan

Risks and Pitfalls

  • Proliferation of Activity Streams
  • Cloud Services Will (Probably) Be Necessary

Recommended Reading

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