Gartner Research

Adobe's Switch to Subscription Licensing Will Add Value, but Will Affect Many IT Budgets

Published: 08 July 2013

ID: G00253027

Analyst(s): John Christopher Rizzuto, Gene Phifer , Tom Austin


At the MAX event in May 2013, Adobe formalized its shift from perpetual licensing to subscription for its creative technologies, causing some confusion. The move to the cloud will benefit many, but some may be put off by it. IT buyers need to determine how significant the impact will be.

Table Of Contents
  • Impacts


  • Introduction: Adobe's Move to the Cloud
  • Adobe Creative Cloud

Impacts and Recommendations

  • Although Adobe's Creative Cloud adds value beyond the prior Creative Suite, movement from perpetual to subscription license terms will cause some users of Creative Suite to see increases — in some cases, significant — in their yearly outlays to Adobe
    • Is CC a Good Thing for Adobe?
    • Is CC a Good Thing for End Users?
    • The Future

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