Gartner Research

How to Make Decisions Related to Oracle's CRM Product Line in 2013 and Beyond

Published: 09 July 2013

ID: G00235821

Analyst(s): Michael Maoz, Kimberly Collins, Robert P. Desisto


Oracle sells and supports seven CRM products. It is renaming some of these offerings, so CRM managers need to have a firm grasp on the nomenclature. Ask Oracle for a detailed road map of the availability of each product's functionality.

Table Of Contents
  • Key Challenges



  • Determine the Direction of Oracle's Product Development in CRM
  • Match CRM Application Needs to the Oracle CX Solution Set
  • Examine the Key Decisions for Oracle (Siebel) Marketing Solutions
  • Examine the Key Decisions for Oracle Sales Solutions
    • Key Decisions for Sales Force Automation
    • Key Decisions for Oracle Sales
  • Examine Oracle Commerce
  • Examine the Key Decisions for Oracle Customer Service and Support Solutions
  • Examine Service Skills
  • Understand the Role of Oracle Social Relationship Management

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.