Gartner Research

Demand Management Brings Balance to Chemical Supply and Product Networks

Published: 11 July 2013

ID: G00253750

Analyst(s): Paul Lord

Summary

Chemical companies measure success by the performance of their supply networks and product portfolios. A coherent, aligned approach to demand management is one more lever supply chain leaders can use to maximize that success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create Clarity Around the Demand Plan
  • Establish Operational Control of Demand
  • Create and Enable the Demand Manager Role
  • Analyze and Illustrate the Value of Demand Management Improvements
  • Support Differentiated Demand Management Strategies

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