Gartner Research

Survey Analysis: E-Commerce Customers Look to Cloud, Mobile and Transformational Change

Published: 15 July 2013

ID: G00245506

Analyst(s): Penny Gillespie , Gene Alvarez , Joanne M. Correia, Chris Fletcher, Praveen Sengar


More than 190 e-commerce customers have shared their insights on how they are using e-commerce to implement transformational change. IT leaders should map their organization's vision, strategy and business justification for e-commerce, and use these building blocks to guide their investments.

Table Of Contents

Survey Objective

Data Insights

  • Define Your E-Commerce Strategy/Vision, and Weigh Investments, Architecture, Engagement Models and Vendors
  • Hosting and SaaS Implementations
  • Sellers Should Deliver a Compelling Customer Experience With Back-Office Integration, Search and Personalization
  • Methodology
    • Survey Size and Demographics
  • Definitions

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