Gartner Research

CFO Advisory: Social Media, Overview

Published: 01 March 2013

ID: G00255408

Analyst(s): Barbara Gomolski, Nikos Drakos , Susan Landry, Carol Rozwell


Social media can significantly improve the performance of sales, marketing, customer service and human resources, but also introduces risk to the enterprise. CFOs must understand the business benefits, risks and financial implications that social media can have on the organization.

Table Of Contents
  • Executive Summary


  • Strategic Assumption
  • Basic Definition
  • Analysis and Discussion
  • Executive Issues
    • Finance and Economics
    • Risk Mitigation and Management
    • Business Enablement
  • Questions the CFO should ask about social media
  • Bottom Line

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