Gartner Research

CFO Advisory: Social Media, Business Enablement

Published: 01 March 2013

ID: G00255410

Analyst(s): Susan Landry, Carol Rozwell, Nikos Drakos , Barbara Gomolski


CFOs should work with CIOs and other business leaders to ensure the business is exploiting the opportunities that Social Media enables across the enterprise.

Table Of Contents
  • Executive Summary


  • Strategic Assumptions
  • Basic Definition
  • Analysis and Discussion
    • Use Collective Knowledge to Close More Deals
    • Customers Provide Support to Other Customers
    • Lower the Cost and Effort of Recruitment and Other HR Processes
    • Get New Products to Market Faster with Better Market Awareness
    • Create Awareness, Adoption and Action
  • Questions the CFO should ask about Social Media
  • Bottom Line

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