Gartner Research

Hype Cycle for Retail Technologies, 2013

Published: 18 July 2013

ID: G00251174

Analyst(s): Miriam Burt


Retail CIOs of Tier 1 multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments for current and future business growth.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Benefit Ratings on the Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Retail 3D Printing
    • Digital Wallets in Retail
    • Augmented Reality Applications
    • Data Visualization in Merchandising
    • Multichannel Location Analysis
  • At the Peak
    • Multichannel Master Content Management for Retail
    • Multichannel Merchandise Planning
    • Real-Time Store Monitoring Platform
    • Multichannel Customer Analytics
    • Real-Time Customer Offer Engines
    • Social Commerce for Multichannel Retail
  • Sliding Into the Trough
    • Retail Digital Coupons
    • Multichannel Loyalty Systems
    • Retail Mobile Shopping (Nonpayments)
    • Multichannel Order Fulfillment
    • Retail Mobile Payments
    • Multichannel Order Management
    • Multichannel Master Data Management for Retail
    • Retail Biometric Payments
    • Customer-Centric Merchandising
    • In-Store Self-Service: Customer-Facing Applications
    • Java-Based POS Software
    • Web Experience Analytics
    • Electronic Shelf Labels
  • Climbing the Slope
    • Online Product Recommendation Engines
    • Merchandise and Category Optimization
    • Unified Price, Promotion and Markdown Optimization
    • Mobile POS
  • Entering the Plateau
    • Self-Check-Out
    • Community Reviews
    • In-Store Applications: Employee-Facing
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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