Gartner Research

Hype Cycle for Media Industry Publishing, 2013

Published: 18 July 2013

ID: G00252484

Analyst(s): Allen Weiner


The 2013 Publishing Hype Cycle captures the hope that incumbent publishers will zero in on new possible revenue streams, emerging market opportunities and the technology challenges of a "digital first" world.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
    • New to the 2013 Publishing Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Content Optimization
    • Personal Cloud Entertainment Platforms
    • Transmedia
    • Social Magazines
    • TV App Platforms
    • Content Curation Platforms
    • Automatic Content Recognition
    • Social TV
    • Transactional Ad Units
  • At the Peak
    • Adaptive E-Textbooks
  • Sliding Into the Trough
    • Digital Offers
    • Enhanced E-Books
    • Master Data Management
    • Mobile News Readers
    • Over-the-Top Set-Top Boxes
    • Digital Magazines
    • Digital Subscription Management
    • Online Video Publishing Platforms
    • Mobile Content Creation
    • Socialcasting
  • Climbing the Slope
    • Electronic Paper
    • Mobile Advertising
    • Digital Ad Operations Platforms
    • Social Media Monitors
    • Tablets
  • Entering the Plateau
    • E-Book Readers
    • Self-Publishing
    • Podcasting
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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