Gartner Research

Improve New Product Launch Success in the Retail Supply Chain

Published: 18 July 2013

ID: G00252646

Analyst(s): Mike Griswold, Janet Suleski

Summary

Retail leaders are taking early steps to align merchandise, inventory and operations execution with new product introduction processes to improve the rate of perfect product launches. Supply chain and merchant leaders should be aware of the three business impacts these steps have.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The business imperative to improve NPL success is causing retail supply chain leaders to expand the alignment of MIOE and NPI activities
  • CEOs' desire for NPLs that drive growth will force retail supply chain leaders to address the gap between the importance of good demand forecasts for new products and their ability to generate them
  • The alignment of MIOE and NPI processes is driving retailers to expand supply chain's span of control, which is a hallmark of retail supply chain leadership

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