Gartner Research

Are You Ready for the Next Emerging Trend? Is It Ready for You?

Published: 18 July 2013

ID: G00249579

Analyst(s): Jake Sorofman, Julie Hopkins


Every day, new digital tools emerge that make wowing a customer possible through better, more compelling digital engagement. How do you decide which enables business advantage and which are mere distractions? This framework leads you through the process of determining which ones are worth pursuing.

Table Of Contents


  • Why Do Marketers Focus on "The Next Big Thing"?
  • But How Do You Know If the Next Big Thing Is Ready for You?
  • How Do You Know If You're Ready for the Next Big Thing?

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