Gartner Research

BYOD Initiatives Offer New Opportunities for Consumer Security Providers

Published: 22 July 2013

ID: G00250827

Analyst(s): Ruggero Contu

Summary

A recent Gartner survey shows that consumer adoption and willingness to pay for antivirus software on mobile devices is low. Product managers at consumer security providers need to adopt strategies that allow consumer security use on personal devices in the enterprise workplace.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Consumers' high use of personal mobile devices for work purposes means security providers have an opportunity to assist enterprises' bring your own device (BYOD) initiatives
  • Low use of security products on new mobile platforms, combined with decreasing PC sales, will create challenges for providers in the consumer security market
  • Consumers' preference for online antivirus products and low spend on mobile security products mean security providers must use alternative methods for maintaining revenue streams

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