Gartner Research

Hype Cycle for Digital Marketing, 2013

Published: 23 July 2013

ID: G00251883

Analyst(s): Jake Sorofman, Adam Sarner


Digital marketers are revolutionizing the entire marketing discipline given advances in technology, access to information and customer access to each other. Gartner's Hype Cycle for Digital Marketing enables you to keep up with current and emerging technologies.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
    • Where to Look for an Advantage
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Real-Time Marketing
    • Mobile Analytics
    • Programmatic Premium Advertising
    • Multichannel Attribution
    • Commerce Everywhere
    • Automatic Content Recognition
    • Data-Driven Marketing
    • Social TV
    • Content Marketing
    • Data Management Platforms (Advertising)
    • Neurobusiness
  • At the Peak
    • Commerce Experiences
    • Native Advertising
    • Responsive Design
    • Tag Management
    • Digital Marketing Hubs
    • Privacy Management Tools
    • Social Marketing
    • Crowdsourcing
    • Social Commerce
    • Social Analytics
    • Advocacy/Loyalty Marketing
    • Multichannel Marketing
  • Sliding Into the Trough
    • Digital Offers
    • In-App Advertising
    • Event-Triggered Marketing
    • Gamification
    • Real-Time Bidding (Advertising)
    • Augmented Reality
    • Online Advertising Data Exchanges
    • Sentiment Analysis
    • Dynamic Creative Optimization
    • Digital Out-of-Home
  • Climbing the Slope
    • Campaign Segmentation
    • Online Product Recommendation Engines
    • Mobile Advertising
    • Lead Management
    • Marketing Service Providers
    • Idea Management for Digital Marketing
  • Entering the Plateau
    • Email Marketing
    • Web Analytics
    • Predictive Analytics
    • Mobile Search
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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