Gartner Research

Hype Cycle for Content and Social Analytics, 2013

Published: 23 July 2013

ID: G00251577

Analyst(s): Carol Rozwell, Rita Sallam


The surge of interest in big data and socially generated content has resulted in a commensurate increase in attention on tools to help analyze this potentially useful information. This new Hype Cycle highlights technologies for the exciting content and social analytics market.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Social GRC
    • Graph Databases
    • Emotion Detection/Recognition
    • MDM and Social Data
    • Search-Based Data Discovery Tools
    • Table-Style Database Management Services
  • At the Peak
    • Natural-Language Question Answering
    • Document Store Database Management Systems
    • Social Media Metrics
    • Social Network Analysis
    • Content Analytics
    • Key-Value Database Management Systems
    • Social Media Marketing Platforms
    • Video Analytics of Consumer Behavior
  • Sliding Into the Trough
    • Social Media Compliance
    • Social Analytics
    • Text Analytics
    • Web Experience Analytics
  • Climbing the Slope
    • Social Media Engagement Solutions
    • Social Media Monitors
  • Entering the Plateau
    • Sentiment Analysis
    • Web Analytics
    • Predictive Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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