Gartner Research

Three Best-Practice Ideas and Case Studies for a Compelling Customer Experience

Published: 24 July 2013

ID: G00233301

Analyst(s): Nick Ingelbrecht , Amanda Sabia


Product and marketing managers need to understand how the various elements of customer experience resonate with consumers and why. These best-practice examples highlight how consumer behavior and preferences align with the culture of successful brands.

Table Of Contents
  • Key Challenges



  • Best Practice No. 1
    • Case Study
  • Best Practice No. 2
    • Case Study
  • Best Practice No. 3
    • Case Studies

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