Gartner Research

Market Trends: Changing Pay-TV Business Models in a Consumer Environment Driven by Online Video

Published: 25 July 2013

ID: G00248106

Analyst(s): Fernando Elizalde


As TV viewing behavior changes and connected screens receive content from multiple sources, new pay-TV models are emerging to maintain revenue streams and attract new users beyond their network footprint. Pay-TV operators must implement multiple models using the Internet to remain competitive.

Table Of Contents


Market Trend

  • Pay-TV Service Providers Are Adapting to New Realities
    • Multiscreen
    • Monetizing Content Beyond the Traditional Subscription
    • Online Full Pay-TV Packages
    • Cloud-Based Pay-TV
    • Hybrid Broadcast/Broadband Services
  • It's Not All About Revenue Generation

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