Gartner Research

Hype Cycle for Consumer Market Research, 2013

Published: 26 July 2013

ID: G00251413

Analyst(s): Meike Escherich


The Nexus of Forces is changing consumer behavior, which has presented market researchers with new opportunities and challenges. Gartner's Hype Cycle for Consumer Market Research helps technology and service providers keep pace with changes in current research methods for consumer markets.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Customer Co-creation
    • Uplift Modeling
    • Emotion Detection/Recognition
    • Mobile Geofencing in Consumer Research
    • Multivariate A/B Testing
  • At the Peak
    • Behavioral or Gestural Analytics
    • Behavioral Economics
    • Social Media Metrics
    • Crowdsourcing
    • Gamification in Consumer Research
    • Consumer Prediction Markets
    • Neuromarketing
    • Predictive Consumer Data Analytics
    • Video Analytics of Consumer Behavior
  • Sliding Into the Trough
    • E-Collage
    • Social Analytics
    • Neurometric Research
    • Virtual Focus Groups
    • Website Experience Analytics
    • Video Self-Reporting
  • Climbing the Slope
    • Digital Ethnography
    • Online Journals
    • Pop-Up Surveys
    • Consumer Attitudinal Market Segmentation
    • Virtual Shopping
    • Mobile SMS Surveys
    • Narrative and Semiotic Analysis
  • Entering the Plateau
    • Sentiment Analysis
    • Web Analytics
    • Community Reviews
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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