Gartner Research

Personalize the Online Customer Experience to Drive Satisfaction and Digital Sales

Published: 26 July 2013

ID: G00251795

Analyst(s): Penny Gillespie


VPs and CTOs of e-commerce operations can use personalization technology to increase customer satisfaction and, in turn, drive sales. This research identifies the types of digital personalization and a strategy to optimize its usage.

Table Of Contents
  • Key Challenges



  • Recognize How Much Personalization Impacts Customer Satisfaction and Boosts Sales for Your Organization
  • Acknowledge and Work Toward Using All Six Types of Digital Personalization
  • Match the Most Appropriate Type(s) of Personalization to the Three Phases of Customer Purchasing for Maximum Benefit

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