Gartner Research

Five Tactics Help You Target Digital Marketing Promotions

Published: 26 July 2013

ID: G00250044

Analyst(s): Julie Hopkins


Digital promotions can engage your desired consumers, but they can also bring in unwanted guests. Gartner shows you five ways to gain more control over the targeting of your promotions.

Table Of Contents
  • Key Challenges



  • Clearly Define Promotional Boundaries
  • Take Care in Promotion Design
  • Target Your Promotion
  • Build Barriers, but Prepare for Unwanted Guests
  • Analyze Prospect Behaviors
  • What to Do Next

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