Gartner Research

Hype Cycle for Media and Entertainment, 2013

Published: 31 July 2013

ID: G00252161

Analyst(s): Mike McGuire


As of 2013, the Hype Cycle for Broadcast and Entertainment is being renamed the Hype Cycle for Media and Entertainment. This year's Hype Cycle focuses on the transformative powers of consumer control on media and the tools consumers use to feed new data-driven media business strategies.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Personal Cloud Entertainment Platforms
    • 3D TV Services
    • Media-Embedded Merchandising
    • TV App Platforms
    • Subscription Billing
    • Automatic Content Recognition
    • Data-Driven Marketing
    • Social TV
    • Transactional Ad Units
    • Ensemble Interactions
  • At the Peak
    • Internet Radio
    • Video Search
    • Mobile Social Gaming
    • OLED TVs
    • Social Media Metrics
    • Social Network Analysis
  • Sliding Into the Trough
    • Digital Offers
    • Broadband-Connected Televisions
    • Social Analytics
    • Over-the-Top Set-Top Boxes
    • Augmented Reality
    • Internet TV
    • Social Media Distribution
    • Media Discovery and Recommendation Engines
    • Digital Subscription Management
    • Online Video Publishing Platforms
    • Social Profiles
    • Socialcasting
    • Addressable TV Advertising
  • Climbing the Slope
    • Dynamic VOD TV Ads
    • Connected Portable Media Players
    • Mobile Advertising
    • Intellectual Property Rights and Royalties Management Software
    • Rich Media — Live Streaming
    • Media Engagement Metrics
    • Consumer-Generated Media
    • IPTV
    • Social Media Monitors
    • Tablets
    • Game Consoles as Media Hubs
  • Entering the Plateau
    • Cloud Advertising
    • E-Book Readers
    • Mobile Social Networks
    • Connected Video Game Handhelds
    • Consumer Digital Rights Management
    • Mobile Music Streaming
    • Mobile Search
    • Mobile TV Streaming
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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