Gartner Research

Hype Cycle for Social Software, 2013

Published: 31 July 2013

ID: G00249500

Analyst(s): Jeffrey Mann


Many enterprises are in their second or third generation of social software initiative, but there is significant hype about the many new technologies. As social software implementations mature, enterprises must strive to increase engagement and take advantage of social innovations.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Collaborative Customer Interfaces
    • Persona Management
    • Social Co-browsing
    • Social IT Management
    • Customer-Centric Web Strategies
    • Mobile Virtual Worlds
    • Social BPM
    • Unstructured Process
    • Social Employee Recognition Systems
    • Social TV
    • MDM and Social Data
    • No-Email Initiatives
    • Social Media Records Management
  • At the Peak
    • Expertise Location and Management
    • Security Applications Embedded in Social Media
    • Collaborative Authoring Tools
    • Mobile Social Gaming
    • Privacy Management Tools
    • Enterprise Video Content Management
    • Social Learning Platform
    • Social Media Metrics
    • Social Network Analysis
    • Gamification
    • Social Content
    • Social Recruitment Software
    • Crowdsourcing
    • Social Commerce
    • Social Software Standards
    • Enterprise File Synchronization and Sharing (EFSS)
  • Sliding Into the Trough
    • Social Media Compliance
    • Mobile Collaboration Client
    • Cloud Office Systems
    • External Peer-to-Peer Communities
    • Social Analytics
    • Social Media Distribution
    • Mass Collaboration
    • Social Profiles
    • Personal Subscriptions
    • Virtual Reality
    • Enterprise Internet Reputation Management
    • Social Software Suites
  • Climbing the Slope
    • Activity Streams
    • Social Media Engagement Solutions
    • Internal Peer-to-Peer Communities
    • Idea Management
    • Unified Communications and Collaboration
    • Social Media Monitors
  • Entering the Plateau
    • Mobile Social Networks
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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